7 Strategies. $7. No BS.
We weren't LinkedIn gurus.
Hell, Sean hated LinkedIn for a long time.
Then we stopped blaming the platform, started paying attention to what actually worked, and woke up to one post with:
40,424 IMPRESSIONS.
So we did what any reasonable business people would do.
We asked, "What the fuck did we do?"
Then we studied what we had been doing differently and turned what we learned into this Playbook. Then we kept doing the shit we told you to do. One subsequent post hit 228,379 impressions · 148,891 members reached · 100% out-of-network.
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We didn't write a LinkedIn Playbook and then go looking for proof that it worked.
The proof came first.
40,424 impressions in seven days. A relatively small network. A lot of experimenting. A lot of watching. A lot of adjusting.
Then one important question:
"What did we do differently?"
That question became this Playbook. And 40K was just the starting receipt.
When Nova and I first started experimenting with LinkedIn, we went from barely understanding the platform to generating 40,424 impressions in seven days.
We thought we were hot shit.
So we did something most people don't do.
We documented exactly what worked.
We turned those experiments into The 40K LinkedIn Playbook and built seven strategies around what the analytics were actually telling us.
Then we took our own advice.
We kept connecting intentionally.
We kept posting.
We kept experimenting.
We kept paying attention.
We kept doing the shit we told you to do in the first Playbook.
And then one post did this:
At which point we had to admit something.
40K wasn't the result.
40K was the beginning.
So why are you holding The Quarter Million LinkedIn Playbook instead of The 228,379 LinkedIn Playbook?
Because we're trying not to be assholes.
A quarter million seemed sufficiently obnoxious.
Not because LinkedIn was broken. Because I didn't understand it.
My dad used to say:
"People don't know what they like. They like what they know."
I knew Facebook. I didn't know LinkedIn. So I had to change my knower.
Once I stopped expecting LinkedIn to behave like Facebook and started learning LinkedIn, everything changed.
Stop collecting connections. Start choosing them.
Your network isn't a scoreboard. The people you intentionally invite into your professional world influence your conversations, reach and opportunities.
Great content posted randomly is still random.
We developed an actual posting rhythm. The schedule became part of the strategy.
Hitting Post isn't the finish line.
What happens afterward is where connections become conversations and conversations become relationships. It's also where we stopped practicing something we lovingly refer to as ALGORITHM MASTURBATION. You'll understand when you get there.
Strategies 2, 4, 6 and 7 stay behind the curtain.
More than you'd think. You'll learn that lesson before you even reach Strategy One.
We're not telling you what it is. You'll have to actually finish the motherfucker.
In all honesty and transparency, if you've made it this far, you've already gotten useful thinking from this page.
And we have intentionally NOT shown you four of the seven strategies.
We think what you've already gotten here is worth seven bucks.
But you didn't come here for three strategies. You came for seven.
Do you want to see what's behind the curtain?
Get it now before we regain consciousness and remember we were originally thinking this should cost $97.
